COLOR FORECASTING OF D&G (08156348d): 2009年4月22日

1. as Dolce & Gabbana known for producing women look, my forecasting is mainly focus on women as well

http://www.parfumeshop.dk/blog/2007/09/25/dolce-gabbana-building-the-fashion-empire/

2. The summary of fall/winter collection from 2000-2009 of Dolce & Gabbana

From its 2000-2009 fall collection, you can see the trend that

-use less of colors in the color story of each collection
2000-2004: 12 colors
2005-2008: 8 colors
2009: 6 colors
so in 2010: 6 colors
-black and white, even gray & beige are always be used, which are those fundamental colors
so keep fundamental colors continually
-start from 2005, they use less of vivid color, that has only one vivid color or even don’t use any one
so use only one vivid color in 2010
-each collection at least one elements are in gold (whatever in ornament, e.g. buttons, necklace, waist band / outfit)
so keep on using gold colors
-once use pinstripe, check, animal prints(leopard)
so using stripe in 2010
-as they emphasized on creating the best, once they decided all the element of a collection, regardless of simple or not

so no matter it is always use fundamental colors or not

http://www.google.com.hk/search?hl=zh-TW&q=more+concerned+about++creating+the+best%2C+most+flattering&meta=&aq=f&oq=

3.Domenico Dolce and Stefano Gabbana are influenced by their own culture devastatingly

-Domenico Dolce grew up in Sicily while Stefano Gabbana grew up in Milan, their imaginative are comes from the heritages and the old Italy’s fairy tale, that’s the reason why they are always innovative, so they make use of unconventional fabrics.

-some popular designs are the leopard and other animal prints, that projected a wild and perilous feeling on women

-their collections vary extensively, however they still insist on the sensuality of the feminine form, that’s the reason why there are variety of colors in their collections as well, as follows

- sometimes take the form of masculine garb, you can see in many ads, they molded model to became man rather than women. One more example is its fall 2006 ready-to-wear are focus on the play between masculine and feminine, there are outfits of military tailcoats, tight knickers and jodhpurs with high riding boots, like the following

Both of them use those fundamental colors to show women’s masculinity

-also, they want to bring out the mystical aspect of women, once the model wore masks on the fashion show

so they take advantage of BLACK color

there are examples as below:

-Fantasy, Magic and Sex dominate the notion of Dolce & Gabbana’s clothing therefore you can see how culture impacted on the use of colors

http://www.style.com/fashionshows/complete/F2007RTW-DGABBANA/?viewall=true

http://www.artandculture.com/users/133-dolce-gabbana#more
http://www.parfumeshop.dk/blog/2007/09/25/dolce-gabbana-building-the-fashion-empire/

4. The background of Dolce & Gabbana

-The trademark of

was made by the surnames of Domenico Dolce and Stefano Gabbana, which is a world made of sensations, culture and a Mediterranean nature

-Dolce & Gabbana has organized into two central lines for adults, they are D&G Dolce & Gabbana, Dolce & Gabbana and a separate line aimed at children under the age of 13,which is D&G Junior

-They has its strong identity over many years that always retain its inherent standards and unmistakable style, expressing by unconventional luxury and contrasting features

- Dolce & Gabbana specializes on luxury items, which is more formal and timeless, that responds to long-term trends that seasonal varies
as the most formal and timeless color is black, its collection are always black in color

-Mediterranean nature is so powerful and full of vitality, which using the tone of blue and white to construct the Grecism

so use white and blue (like the sky-blue and blue of sea from the photos)