We did a class exercise on the previous lecture, the exercise is divided into two parts, which is consumer’s lifestyle & mass consumption and designing a feedback form.
The first part is “Consumer’s lifestyle & mass consumption” that we need to analyze our schoolmates’ lifestyle, mass customerization and identify their color preferences.
-Schoolmate A’s lifestyle is leisure and relax, that she hates to be forced by others. She likes wearing slacks and casual clothing, and she is not an brand conscious actually. Black, brown and white are the colors she likes the most.
-Schoolmate B’s lifestyle is entertainment, that she really like shopping, though she deny it. She likes wearing mini skirt, especially in summer and she likes buying clothing and goods with brand, e.g. Agnes B, Chocolate, but just for sometimes. Actually, she likes grass green the most, however she never wear cyan clothes, since it is so outstanding, she just buys cyan shoes, bags and iPod.
-Schoolmate C’s lifestyle is individual. She likes slacks, slim-cut and casual wear. And she just buys something for brand, such as belt, wallet, shoes, etc.
Actually, she doesn’t has designated favorite color, but she’s clothes are black and white mainly.
The next part is designing a feedback form, in order to collect customer’s opinion on their color preferences.
1. Do you like those colors that we chosen in the collections/outfits of this season? (as we want to know if our selection of color fit their preferences)
2. On the following, which color do you like the most, pastel or dark color? (since we would like to see which type of color they like more)
3. Which one would you prefer on your clothes, single color or multiple color?
(to see which color pattern they are more prefer)
4. Which one do you like the most, cool color or warm color?
5. Is colors the important element for you when buying clothes?
6. Is our color selection in each style enough for you?
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